The Seed

San Javier, Comuna 13 — where it all began.

Before there was a name, a logo, or a program — there was a classroom in San Javier. And there was Mile.

Sandra Milena Palacio V. connected with Comuna 13 and started English classes there. She called them Stairway to English — free, community-led, open to anyone willing to climb. Simple. Direct. One step at a time.

Mile was adamant from the beginning: this had to be community-first. Not charity. Not tourism dressed up as development. A real bridge to opportunity, built by the people it was meant to serve.

Early community classes in San Javier, Comuna 13
Community classes in San Javier — where Stairway to English began.

The Evolution

A name can only hold so much. The idea kept growing.

Stairway to English
~2016 · COMUNA 13
Stairway Storytellers
~2017 · GUIDES EMERGE
Storyteller Formation
2018+ · 18-MONTH PROGRAM
Primed Community
2020+ · 6 CHAPTERS

As Primed helped grow the Stairway to English classes, a question emerged. A conversation with Stiven — one of the students — laid it bare: what are the options here? Minimum wage. Sell drugs. Kill people. There had to be other alternatives.

The answer became Stairway Storytellers. Primed created the framing — a pathway where the most advanced English students could become community tour guides, narrating their neighbourhood’s transformation in a new language. It was a shared idea, born from the classes Mile started and the community Primed was building alongside her.

Both Mile and Primed were adamant: community-first. No shortcuts. The concept was about creating real options. When graduates like the Zippy Tours crew took the idea and ran with it — building their own businesses, 90% Stairway alumni — it wasn’t a surprise. Antioqueño Paisas are known for being entrepreneurial. The formation just gave them the launchpad.

That name evolved into the Storyteller Formation program: an 18-month pathway from beginner English to community tourism guide. As chapters expanded across Santo Domingo, Moravia, and Constelaciones (Manrique), the organisation formalised as Primed Community — but the DNA remains the same.

The Ripple Effect

Graduates didn’t just get jobs. They created them.

90%

of Zippy Tours’ guides came from this program

The Storyteller program was never just about English. It was about giving people the tools to build something of their own. As graduates gained confidence, language skills, and cross-cultural experience, they started creating businesses — tour companies, cultural experiences, artisan ventures, and community services.

The largest and most visible success is Zippy Tours, now one of Comuna 13’s leading community tour operators. An estimated 90% of their guides came through the Stairway to English / Storyteller pipeline. They’re not employees of Primed — they’re independent entrepreneurs who were shaped by this community.

Zippy Tours — Comuna 13
Community-led tours through one of Medellín’s most transformed neighbourhoods. Founded by storytellers, powered by community.
Visit Zippy Tours →

The People Behind the Story

The community leaders who planted the first seeds.

Sandra Milena Palacio V.
Started Stairway to English Classes

Mile connected with Comuna 13 and started English classes there — the project she called Stairway to English. She was adamant from the start: community-first. Primed supported and helped grow those classes, and together they became the seed of everything that followed — the Storytellers concept, the formation program, and eventually Primed Community itself.

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The Journey

Key moments from the first class to today.

~2016
Stairway to English
Mile connects with Comuna 13 and starts English classes in San Javier. The program is called Stairway to English — free, community-led, open to anyone willing to climb.
2017
Stairway Storytellers Emerge
As Primed helps grow the classes, a conversation with Stiven crystallises the mission: create real alternatives. Primed frames the Stairway Storytellers concept — advanced students become community tour guides, narrating their neighbourhood in English.
2017
First Community Tour
April 2017 — the first formal community tour led by Storytellers. Santo Domingo chapter begins.
2018–2019
Storyteller Formation Formalised
The program evolves into an 18-month formation pathway: English + life skills + tourism practice. The name shifts from Stairway to Storyteller Formation.
2017
Primed Community S.A.S.
November 2 — Primed is formally constituted as a Sociedad por Acciones Simplificada (S.A.S.) in Antioquia. CIIU: P8559 (Other types of education NCP).
2019
Recon Social Entrepreneurship Award
Recognition for social impact and entrepreneurship in Medellín.
2020–2021
Recognition & Growth
Socialab International Finalist. TripAdvisor Travelers’ Choice Award. Graduates start founding their own companies — Zippy Tours flies free, 90% Stairway/Storyteller alumni. Antioqueño Paisas are entrepreneurial by nature; the formation gave them the launchpad.
2022
Corporación Primed
April 28 — Primed Community S.A.S. and Corporación DanDlion converge into Corporación Primed (NIT 901180843-1). FAONG, United Planet, Exchange Do Bem alliances established.
2022–2024
Expansion Across Medellín
Moravia and Constelaciones (Manrique) chapters open. International volunteer alliances (IVHQ, United Planet). 8+ chapters, 3,244 community contacts reached.
2026
Reconnecting the Roots
Ed and Milena reconnect to document and honour the foundation story. This page is the seed of that work — a living document that will grow with the community’s input.

This Story Is Still Being Written

This page is a seed. It will grow as Milena, Ed, and the founding community contribute their memories, photos, and perspectives. The best stories are told by the people who lived them.

Be Part of This Story

Whether you were there at the beginning or want to help write the next chapter — every connection strengthens the community.