Theory of Change

IF Primed provides community-based English + life skills pathways, and connects people to ethical cultural exchange, THEN participants increase agency, employability and income while communities gain stronger networks, BECAUSE language + real-world practice + social capital is a compounding engine.

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Language

Storytellers curriculum + life skills integration

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Practice

Volunteer conversation partners + cultural immersion

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Opportunity

Tourism jobs, guide work, entrepreneurship, alumni network

The Numbers

48
Storytellers Enrolled
64.6%
Retention Rate
+3.8
English Proficiency Gain
143
Teaching Hours Delivered
131
International Volunteers
3,560
Volunteer Hours
17
Cultural Experiences
12+
Countries Represented

RE-AIM: How We Measure

We use the validated RE-AIM framework (Reach, Effectiveness, Adoption, Implementation, Maintenance) to systematically evaluate our programs.

Reach

48 storytellers across 4 comunas in post-conflict neighbourhoods

Effectiveness

+3.8 point English proficiency gain, 29%→33% tourism engagement

Adoption

4 primary comunas, 10+ partner organisations, documented curriculum

Implementation

160+ hours delivery, 18-month timeline, CLIL methodology

Maintenance

10-year track record, alumni network, diversified funding

Volunteer Economic Impact

REPLACEMENT COST METHOD
$178M
COP (conservative)

3,560 hours × $50/hr professional rate

ECONOMIC MULTIPLIER
$490M
COP (full value)

Including indirect benefits and multiplier effects

Priority Metrics

KPI 2024 Data Target Frequency
Retention Rate 64.6% 70% Per cohort
English Proficiency Gain +3.8 pts CEFR mapped Baseline + completion
Volunteer Hours 3,560 4,000+ Annual
Tourism Engagement 33.3% 50% Quarterly
Economic Value $178M–$490M Refine Annual
Countries Represented 12+ 15+ Annual

Evidence-Based Approach

Our impact measurement is grounded in the validated RE-AIM framework, widely used in public health and community development research. Data is collected through baseline assessments, periodic follow-ups, and program completion evaluations. We are committed to transparent reporting and continuous improvement of our measurement systems.