Evidence-Based Impact
Our Impact
Measured outcomes across 10 years of community-embedded education.
Evidence-Based Impact
Measured outcomes across 10 years of community-embedded education.
Community strength across five domains. Source: 10 years of management reports, platform database, and event records.
11,350 attendances · 10 years · 4 comunas
IF Primed provides community-based English + life skills pathways, and connects people to ethical cultural exchange, THEN participants increase agency, employability and income while communities gain stronger networks, BECAUSE language + real-world practice + social capital is a compounding engine.
Storytellers curriculum + life skills integration
Volunteer conversation partners + cultural immersion
Tourism jobs, guide work, entrepreneurship, alumni network
Glasgow et al. — five questions for evaluating real-world community impact.
836 tracked participants across 4 comunas. 11,350 measured attendances. 3,200+ community contacts. Free access in post-conflict comunas — Comuna Christmas (60–124), Museo Urbano (250).
CEFR progression (A0→A2 in 2025, +3.8 pts in 2024). 84% retention (2025). +38% income growth, +206% tourism income. 27+ graduates tracked, 74% with employment outcomes. 88% satisfaction (2025).
84 alliance partners across 5 pentagon domains, many emerging from the program itself. 5+ social enterprises by graduates. Replicable curriculum, alliance framework v2.1. UoW research partnership.
609 documented events, 5,464 cumulative hours across 4 comunas. 18-month CLIL Storyteller formation with character development. Workshops: dance, wellness, garden, art, cannabis awareness, conversation.
10-year track record (est. 2016). Founding storytellers still connected. Active alumni network with 10+ tour guides. 5+ enterprises sustaining beyond program. Community survey capturing network persistence.
Economic Value
3,446 hours × $50,000 COP/hr professional replacement rate
Differentiating professionals ($60K/hr) and students ($8.9K/hr minimum wage)
Methodology (2025). Valuation uses two complementary methods from the Informe de Gestión 2026. Replacement Cost (Mook et al., 2007): 3,446 hours × $50,000 COP/hr = $172M COP, using a rate below Medellín market rates for professional instruction ($60,000–$120,000 COP/hr). Opportunity Cost: differentiating professionals ($60,000/hr) and students ($8,893/hr minimum wage) = $91M COP.
Both methods align with the Independent Sector’s value-of-volunteer-time methodology and Colombia’s Ley 720 de 2001 framework for recognising volunteer contributions to social development (Handy & Mook, 2011; Gaskin, 2011). The economic valuation represents an in-kind contribution estimate and does not constitute income or generate tax obligations.
Note: These figures represent the economic replacement value of volunteer labour and created assets — not revenue generated. Actual community economic impact through graduate employment, tourism income, and alliance partner activity is tracked separately through the RE-AIM framework.
Year-on-Year
| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Events | 68 | 77 | 57 | 38 | 25 | 24 | 74 | 93 | — |
| Student-Attendances | 1,471 | 1,540 | 1,414 | 1,269 | 638 | 297 | 739 | 1,832 | — |
| Volunteers Hosted | — | — | — | — | — | ~15 | 44 | 131 | 158 |
| Storytellers Enrolled | — | — | — | — | — | ~40 | ~30 | 48 | 30 |
| Volunteer Hours | — | — | — | — | — | — | — | 3,560 | 3,446 |
| Retention Rate | — | — | — | — | — | — | — | 64.6% | 84% |
Events and student-attendances from verified event history database (609 events, 2015–2026). Volunteer and Storyteller data from management reports. ~ = approximate. — = not yet recovered (2022–2023 management report extraction pending).
2024 & 2025 Cohort Highlights
2024: 48 enrolled, 31 retained (64.6%). 2025: 30 continued, 25 graduated (84%). Manrique Constelaciones — graduates leading 5 community tour enterprises.
Key Performance Indicators
| Domain | KPI | Latest Data | Target | Frequency |
|---|---|---|---|---|
| Formation | Retention Rate | 84% (2025) | 70% | Per cohort |
| English Proficiency Gain (2024) | +3.8 pts (internal) | ≥1 CEFR level | Baseline + completion | |
| Storyteller Participants | 113 | — | Cumulative | |
| Volunteering | Volunteers Hosted | 158 (2025) | 150+ | Annual |
| Volunteer Hours | 3,446 (2025) | 4,000+ | Annual | |
| Countries Represented | 23 | — | Annual | |
| Outcomes | Income Progression (graduates) | +38% (cumulative) | — | Graduate cumulative |
| Graduate Employment Rate (cumulative) | 74% (20/27) | 80% | Per cohort | |
| Tourism Engagement (2024 cohort) | 33.3% (2024) | 50% | Per cohort | |
| Social Enterprises Founded | 5+ | — | Cumulative | |
| Alliances | Alliance Partners | 84 | 85+ | Annual |
| Volunteer Economic Value | $91M–$172M COP (2025) | Methodology review | Annual | |
| Community | Student-Attendances | 11,350 | — | Cumulative |
| Tracked Participants | 836 | — | Cumulative | |
| Active Chapters | 6 | 8+ | Annual |
Outcomes
Leading cultural tours across Medellín's comunas in English — turning lived experience into livelihood.
WIMA Travels, Escarabajo Azul, Rutas On S.A.S., Historias de Barrio, Sultan Tours — all launched by Storyteller graduates.
Of 27 tracked graduates, 20 have documented employment outcomes including tour guiding, volunteer coordination, artisan work, and international relocation.
Stories
Independent validation from trusted sources.
Evidence-Based Approach
Our impact measurement is grounded in the validated RE-AIM framework, widely used in public health and community development research. Data is collected through baseline assessments, periodic follow-ups, and program completion evaluations. We are committed to transparent reporting and continuous improvement of our measurement systems.
Read our full measurement framework & economic valuation methodology →
Every connection strengthens the community. Volunteer, partner, or visit to be part of the story.
